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DUBAI MEDIA

Immersive corporate gala production

Client
Dubai Media
Location
Grand Hyatt, Dubai
Date
February 2024
Services
Stage & LED Screen Installation | Scenic & Production Design | Art Direction, Technical Design | Content Creation | Execution

Concept

The event was designed to be an engaging and immersive experience, blending technology, entertainment, and creativity to celebrate Dubai Media's corporate culture. A sleek LED stage served as the focal point, complemented by interactive installations such as an AI-powered photobooth, mosaic photobooth, and LED flooring. Live entertainment and a curated art gallery added depth, ensuring a dynamic and memorable atmosphere.

Story

With just four days to execute, Take Me Live transformed Dubai Media's event into a seamless, high-energy production. Guests were welcomed by LED screens displaying their names via QR code scanning, setting an interactive tone from the start. Inside, a bold LED stage anchored the space, while digital activations and live entertainment—including an iPad magician, violinist, Arabic calligraphers, and a caricaturist—kept guests engaged. A live raffle draw with custom animations built anticipation, while a dedicated art gallery celebrated employee creativity, reinforcing Dubai Media's commitment to talent and innovation. The presence of Sheikh Hasher bin Maktoum bin Juma Al Maktoum added prestige, with a VIP concierge ensuring a seamless experience. Despite the tight timeline, Take Me Live delivered a visually striking and engaging event, creating a lasting impact on attendees and solidifying Dubai Media's reputation for innovation and creativity.